GOALS

Our research goals are rooted to three primary principles.

  • To raise the visibility of the independent makers and the enormous amount of work they create.
  • To create new opportunities for the presentation of their work with a new digital platform that can host and sell as much of their work as possible.
  • To develop a viable agency model that is open to all and sustainable in the long term

Over the course of our research, our surveying and our agency-model development and testing, and from our discussions with makers, programmers, and organizations, we have come to a number of conclusions and key outcomes that will have an effect on the establishment and success of a new agency for the independent dance and performance makers in Amsterdam.

Over these past two years, we have been able to gain insight into past and current agency models, most of which are coupled in some way with production capacities and project subsidies and therefore a limited number of productions that they represent and sell. Since several successful models like these already exist – we would like to see what would happen if you separated the relationship between production capacities and project subsidies, with the selling of the work.

What new opportunities might this create for work outside of the subsidy route? What would happen if you focus on the work rather than focusing on the artist/maker as a selling point. Is it possible to develop a successful agency model un-coupled from production subsidies? Is it possible to convince programmers and curators to look beyond their trusted makers and look first and foremost at the work, and see what new bridges might be crossed, and what new relationships might be formed.

We think it is possible, not by destroying the existence of current models, but rather as a compliment to them, as a way to create new opportunities for established makers as well as those less known.